In the ever-evolving landscape of digital marketing, funnel automation tools have become indispensable for businesses looking to streamline their marketing processes and boost conversions. Here’s a comprehensive list of 20 top funnel automation tools to consider in 2025:
1. HubSpot
HubSpot is an all-in-one inbound marketing, sales, and CRM platform. It offers a comprehensive suite of tools for funnel automation, including:
- Email marketing automation
- Landing page builder
- CRM integration
- Lead scoring and nurturing
- Analytics and reporting
HubSpot’s strength lies in its ability to unify marketing, sales, and customer service functions, making it an excellent choice for businesses of all sizes looking for a holistic approach to funnel automation.
2. ClickFunnels
ClickFunnels is a dedicated sales funnel builder that allows users to create high-converting sales funnels quickly. Key features include:
- Drag-and-drop funnel builder
- Pre-built funnel templates
- A/B testing capabilities
- Email autoresponder integration
- Payment gateway integration
ClickFunnels is particularly popular among entrepreneurs and small businesses due to its user-friendly interface and focus on rapid funnel deployment.
3. Kartra
Kartra is an all-in-one platform that combines funnel building with email marketing, membership sites, and more. Notable features include:
- Funnel mapping and automation
- Behavior-based email sequences
- Video hosting and marketing
- Affiliate management system
- Helpdesk and ticketing system
Kartra is ideal for businesses looking for a comprehensive solution that goes beyond just funnel building.
4. GetResponse
GetResponse has evolved from an email marketing tool to a full-fledged marketing automation platform. Its funnel automation features include:
- Visual workflow builder
- Landing page and webinar funnels
- Ecommerce marketing automation
- Advanced segmentation and personalization
- Conversion funnels
GetResponse is well-suited for businesses that prioritize email marketing as a core part of their funnel strategy.
5. ActiveCampaign
ActiveCampaign is known for its powerful automation capabilities. Key features for funnel automation include:
- Visual automation builder
- CRM with sales automation
- Site tracking and event tracking
- Predictive sending and content
- Machine learning capabilities
ActiveCampaign is excellent for businesses that require sophisticated automation rules and deep customer insights.
6. Keap (formerly Infusionsoft)
Keap offers robust CRM and marketing automation features tailored for small businesses. Its funnel automation tools include:
- Campaign builder
- Lead scoring and segmentation
- E-commerce functionality
- Appointment scheduling
- Invoicing and payments
Keap is particularly useful for service-based businesses and those with a strong focus on CRM integration in their funnels.
7. Ontraport
Ontraport provides a comprehensive business automation platform. Its funnel automation features include:
- Visual campaign builder
- Membership site management
- E-commerce integration
- Automated lead scoring
- Performance reporting and analytics
Ontraport is well-suited for businesses looking to automate complex, multi-step funnels across various channels.
8. Leadpages
Leadpages focuses on creating high-converting landing pages and lead capture forms. While not a full-fledged funnel builder, it offers:
- Drag-and-drop landing page builder
- Pop-up and alert bar creation
- A/B testing capabilities
- Lead magnet delivery system
- Integration with major email marketing services
Leadpages is ideal for businesses looking to optimize the top of their funnel with high-converting landing pages.
9. ConvertKit
ConvertKit is an email marketing platform designed for creators. Its funnel automation features include:
- Visual automation funnels
- Customizable opt-in forms
- Subscriber tagging and segmentation
- Landing page builder
- E-commerce integrations
ConvertKit is perfect for content creators, bloggers, and small businesses focused on building relationships through email marketing.
10. Mailchimp
Mailchimp has expanded beyond email marketing to offer a range of marketing tools. Its funnel automation features include:
- Customer journey builder
- Landing page and website builder
- Behavioral targeting
- Predictive demographics
- Multi-channel campaigns (email, social, ads)
Mailchimp is suitable for small to medium-sized businesses looking for an accessible, all-in-one marketing platform.
11. Drip
Drip is an e-commerce CRM designed to help businesses build personalized customer journeys. Key features include:
- Visual workflow builder
- Behavior-based automation
- Multi-channel marketing (email, SMS, social)
- Advanced segmentation
- Revenue attribution
Drip is particularly well-suited for e-commerce businesses looking to create highly personalized customer experiences.
12. Autopilot
Autopilot offers a visual approach to marketing automation. Its funnel features include:
- Drag-and-drop journey builder
- Multi-channel messaging (email, SMS, in-app)
- Lead scoring
- A/B testing
- Integration with CRM and other tools
Autopilot is great for businesses that prefer a highly visual, intuitive approach to funnel automation.
13. SharpSpring
SharpSpring is a comprehensive marketing automation platform with a focus on agencies and SMBs. Its funnel automation tools include:
- Visual workflow builder
- Dynamic forms
- Behavioral-based email automation
- Sales automation and CRM
- Anonymous visitor identification
SharpSpring is ideal for businesses looking for a robust, agency-friendly automation platform.
14. Systeme.io
Systeme.io is an all-in-one marketing platform designed for entrepreneurs and small businesses. It offers:
- Funnel builder
- Email marketing automation
- Course and membership site creation
- Affiliate program management
- Webinar hosting
Systeme.io is perfect for solopreneurs and small businesses looking for an affordable, comprehensive marketing solution.
15. Wishpond
Wishpond offers a suite of marketing tools focused on lead generation and nurturing. Its funnel automation features include:
- Landing page builder
- Contest and promotion tools
- Email marketing automation
- Lead scoring and segmentation
- A/B testing capabilities
Wishpond is well-suited for businesses looking to combine lead generation campaigns with automated nurturing.
16. Convertri
Convertri is a funnel builder known for its fast-loading pages and intuitive design interface. Key features include:
- Drag-and-drop page builder
- Funnel planner
- Mobile-responsive designs
- A/B split testing
- Dynamic text replacement
Convertri is ideal for marketers who prioritize page speed and ease of use in their funnel creation process.
17. ThriveCart
ThriveCart is specialized in creating high-converting checkout experiences. While not a full funnel builder, it offers crucial bottom-of-funnel features:
- One-click upsells and bump offers
- Affiliate management
- Subscription and payment plan support
- A/B testing for checkout pages
- Integration with major email marketing services
ThriveCart is excellent for businesses looking to optimize their checkout process and increase average order value.
18. Kajabi
Kajabi is an all-in-one platform for digital entrepreneurs, particularly those selling online courses. Its funnel automation features include:
- Product and course creation tools
- Email marketing automation
- Landing page and website builder
- Membership site management
- Analytics and affiliate management
Kajabi is perfect for knowledge commerce entrepreneurs looking for a comprehensive platform to create, market, and sell digital products.
19. GoHighLevel
GoHighLevel is a comprehensive marketing platform designed for agencies and marketers. It offers:
- Funnel and website builder
- CRM and pipeline management
- Multi-channel communication (email, SMS, voice)
- Appointment scheduling
- White-label options for agencies
GoHighLevel is ideal for marketing agencies looking for a scalable, all-in-one solution for client management and marketing automation.
20. Builderall
Builderall is a comprehensive digital marketing platform that includes funnel building capabilities. Key features include:
- Drag-and-drop website and funnel builder
- Email marketing automation
- Webinar and streaming platform
- E-learning platform
- CRM and chatbot builder
Builderall is suitable for entrepreneurs and small businesses looking for a wide range of marketing tools in one affordable package.
Each of these tools offers unique features and benefits, catering to different business needs and scales. When choosing a funnel automation tool, consider factors such as your business size, budget, technical expertise, and specific marketing goals. Many of these platforms offer free trials, allowing you to test their features before committing to a subscription.
